Behavioral merchandising is important to every business where they are able to approach their customer in a right direction. Behavioral merchandising is an art where they are observing the individual buying decisions.
Understanding the customers behavior is important, where merchandisers can easily promote their products to influence the visitors individual buying decisions and to increase the business revenue. The behavioral study considers the points like where they are coming from? searching for what?, how they make buying decisions?, etc.
Behavioral merchandising is more effective than customer segmentation, which segments the customers on the basis of their buying behaviors. This behavioral merchandising is important in maximizing the conversation rate of the visitors and websites to get the greater average order values.
Behavioral merchandising is beneficial to merchandisers to convert the website traffic into sales. Behavioral merchandising is important to merchandisers for providing average product margin to improve the cost of goods sold.
Behavioral merchandising means to customizing the contributed information to generate the sales automatically. People can call it as an intersection of retail merchandising and social networks because it creates the pleasant and interesting personal shopping experiences to visitors.
