There are some important terms to know about the online advertising, which helps understand better about the concept. These include terms related to pricing, advertisement models and types, and other related jargon.
- Ad banner: Ad banner is a graphic image or other media object that is used as an advertisement.
- Ad flight: Advertising campaign total length is called as ad flight.
- Ad Space: Ad space is an area on a website which is reserved for advertisements. The ad space group represents a group of spaces within a web site for ad space.
- Affiliate marketing: A website allows other traders to sell their product in their website. For example, amazon.com allows the other book sellers to sell their books on its platform.
- Cookie: A small information file on a web users hard drive or in the web browser used to record website’s data, which is use by the user. Some ad software check it for giving the ads on the next view pages of that user.
- Cost per action (CPA): Cost of advertisement is based on a visitor taking some specifically defined actions on an ad. The term Actions includes such things as a customer acquisition, a click or a sales transaction.
- Cost per click (CPC): The advertisement cost is based on the number of clicks it got.
- Cost per lead (CPL): The cost is based on number of leads or database files received.
- Cost per thousand (CPM): A standard measure for selling ads online for every thousand. Here ‘M’ represents the roman number M representing one thousand.
- Display advertising: A form of online advertising. The advertiser’s message or advertisement is shown on a destination web page. It is generally at the bottom or top or to one side of the content of the web page in a box.
- Impressions: The number of times a banner ad has been shown to users is called as impressions. Inaccurate impression means, caching and page load errors.
- Target audience: A specific type of audience for an advertisement. Usually defined in terms of specific demographics like gender, income, age, etc. for media usage, product usage, or product purchase behavior.
- Third party ad server: These are online ad campaigns conducting independent outsourced companies which are specialize in analyzing the results, tracking, serving, maintaining, managing. These will deliver targeted advertising which is tailored to consumer’s preferences or predicted characteristics or declared.
Traffic: Number of visitors for the website.
- Viral marketing: An advertisement that propagates itself or marketing techniques and advertising that spread like a virus. It happens by getting passed on from market to market and consumer to consumer.
- Web casting: A broadcast through Internet which is real-time or pre-recorded or live events with audio, video or animation.
You need to be familiar with these terms to make it easy for you when you do online transactions.
Related Source:
Adspeed.com – Adserving
