With the scope of digital advertising widening rapidly, marketers are optimistic about the progress of digital marketing and thus, are making the most of the opportunity. Today’s article will highlight some of the top digital advertising trends that are giving the advertising industry a new perspective.
Let’s look at the top trends in the digital advertising industry:
Video advertising:
Video marketing is the biggest and the most dominating digital advertising trend. Video content is more likely to drive consumers than long-form texts. It is the most preferred platform for consumers to know about products and services. As people can watch online videos at their own convenient time and place, therefore, video marketing such as Facebook ads is becoming the most important marketing channel. However, you have to be aware of the following areas while creating video advertisements-
- Short and crisp videos
- Knowledge about live streams on mobile, interactive AI content and virtual events
- User-generated content
Social media advertising:
The COVID-19 pandemic has increased the amount of time spent by a user on social media platforms. During the lockdown period, people wanted to get entertained and stay connected through various social media channels. As a result, there is a significant rise in social commerce practices. Social media channels including Instagram, WhatsApp, Facebook, Pinterest, LinkedIn, and Snapchat are some of the best avenues to establish the authenticity of your brand and engage your audiences. Here are some of the advantages of social media advertisement-
- Boost website traffic
- Enhance brand awareness
- Increase constant engagement with audiences
- Lucrative
- Easy way to reach out to the younger people
Programmatic marketing:
Advertisers buy ad spaces through ad exchange platforms such as AdSense or Google Ad Exchange. They buy digital advertisements by using algorithms and machines. Marketers use AI in programmatic advertising methods to target more definite audiences. Bidding is a programmatic ad buying method that qualifies ads and sells them on a per-case basis. This maximizes the exposure of ads to the target audiences.
Voice search marketing trend:
The increasing use of voice search, especially among the younger generation has broadened the digital advertisement industry. With the increasing number of households adopting smart speakers like Alexa and Google Home which are fully voice search controlled, advertising companies are reshaping their digital marketing strategies. With the précised search as claimed by Google, marketers are optimizing their website to incorporate voice search features and keep up with the latest digital marketing trend.
Mobile advertising:
Since the lockdown, people are spending more time on their Smartphone and other mobile devices. This in turn has increased their online activities like shopping, gaming or video streaming. Marketers are making the most of this opportunity to streamline their advertisements. With features like location-focused ads or augmented reality with mobile games, the m-Commerce industry is expecting massive sales growth in the upcoming years.
Stay connected with these latest digital marketing trends to witness a bright future.
