Life with Covid-19 or without it, certain practices persist throughout a lifetime. And one such practice is constant internet usage among adults. The way people shop and buy things on the Internet is changing with time, which means offline marketing isn’t as effective as it used to be. That is why digital marketing is the new buzz, as it can well-connect with the audiences in the right place and at the right time.
As digital marketing is vital for brand awareness, executing the right digital tactics is imperative.
Today’s article will highlight the top trends a marketer should follow for digital marketing campaigns.
Performance marketing network:
Brands are turning towards performance marketing networks (PMNs), a data-driven approach that buys media on behalf of clients and aims for impressive outcomes rather than depending on impressions. Platforms like Facebook, Twitter, and Google are becoming less effective in driving conversions.
Influencer marketing:
An influencer could be an individual or a group with a huge fan following. Influencing marketing is the practice of using an influencer’s goodwill and reputation to advertise and promote a brand’s product and services. Marketers are adopting influencing marketing as this trend has gained momentum for the following reasons.
Influencers with loyal fanbases can easily sway them and attract a diverse audience toward a brand’s product and services.
As influencers use social media apps to advertise or promote a product or services, brands opt for influencing marketing to augment their social media presence and increase brand awareness.
Voice search:
Marketers are optimizing their digital marketing strategies to keep up with the evolving landscape of voice search. It is becoming convenient for many to speak into their voice-enabled devices like Alexa, Siri, or Cortana instead of typing keywords into a search query to get an answer. Voice-enabled searches are increasing in accuracy and are becoming an effective tool in everyday life. It improves user experience, which has a positive impact on the overall SEO ranking.
Google Analytics 4:
Google Analytics 4 (GA4) is an analytical service that helps marketers measure traffic and engagement across their apps and websites. It gives you the option to link Google Merchant Center, Google optimize, and BigQuery natively for free. You can also add custom reports to the navigation menu, making it easier to access the same view. GA4 collects app, website, and event-based data to better understand the customer journey. It allows you to visualize how consumers are flowing through the sales pipeline. All these factors enable you to feel comfortable knowing exactly how and when to attribute each digital marketing message you send out.
Real-time message:
The Internet has conditioned customers to demand instant gratification. Customers expect an instant response. And to keep up with these expectations, marketers are adopting the real-time messaging platform to instantly and efficiently reach more customers. The platform acts as a personalized data hub for digital marketing initiatives. Unlike emails where customers have to wait for a reply, instant messaging will allow you to communicate with the users in real-time. It leads to effective customer support and efficient sales.
Marketers are finding chatbots in multiple applications. It helps brands interact with customers and offer a supreme experience. To add more, AI-driven chatbots can deliver personalized experiences to customers. It can handle customer queries with predictive analytics, anticipate customers’ needs and guide them through a solution.
The digital marketing and advertising process will have to adapt to the latest digital marketing technologies and tools for identifying, attracting, and retaining customers in an omnichannel world.
