The network of retailers, distributors, transporters, storage facilities and suppliers that participate in the sale, delivery and production of a particular product or service is called as the supply chain. There are six stages which can be observed in the development of the supply chain management, they are: Creation Era: The term supply chain management… Read More »
Software as a Service is a method in which the software is delivered to the users through the internet and users acquire the rights to use particular software by paying a monthly fee rather than purchasing the software. The idea of using software as a service first evolved in the late 1990s in order to… Read More »
It is known that people use glow sticks at various parties and events. Kids and students feel it much crazy and trendy to use glow products like glow necklaces and glow bracelets. They are more interested to wear them at school events. Many schools arrange fundraising parties for some purpose. A fundraising party at school… Read More »
The modern period of barcodes started from mid 1970’s. NAFC had established a committee which was intended to develop a barcode for grocery industry. It also called bids for the same. Among the participated companies in the bidding process, IBM was successful in winning the bid. George Laurer of IBM is the person who is… Read More »
David Collins worked at Pennsylvania Railroad, developed the barcodes to address the problems faced in accurately tracking train cars. He developed a system called KarTrak with reflective stripes made from phosphorescent ink that can be easily read by light and pasted on train cars. He used blue and yellow reflective types, encoding a six digit… Read More »
Database marketing is the most successful form of marketing used by the marketers on the internet through out the world. Database marketing involves analysis and use of customer databases to promote the product or service in the direct marketing. There are two types of marketing databases viz. consumer databases and business databases. The data of… Read More »
