There are some important terms to know about the online advertising, which helps understand better about the concept. These include terms related to pricing, advertisement models and types, and other related jargon. Ad banner: Ad banner is a graphic image or other media object that is used as an advertisement. Ad flight: Advertising campaign total… Read More »
Behavioral targeting ads refer to a range of techniques and technologies used by Internet advertisers and publishers. In this method, visitors’ data captured by landing pages and websites based on the ads are displayed to users. There are two types of behavioral targeting, namely, onsite behavioral targeting and network behavioral targeting. The basics of these… Read More »
A single marketing technique might not be that helpful for businesses. In such cases, marketing comes to play. Marketing mix refers to combination of multiple techniques or tactics used by businesses to promote their products/services. In this article, we will discuss the importance and elements of marketing mix for businesses. Importance It is essential, so… Read More »
Online advertisement provides more benefits to businesses by increasing the brand awareness. These promote the brand in an unique way. Online advertisements give many benefits to businesses and pose some challenges in promoting the brand. Online advertisement challenges occur due to simple mistakes at promoting the brands. Organization spending wastage: These occur when organization promotes… Read More »
The online advertisement marketing strategy is based on the size of the business. Some of the strategies are creating a blog, or a website for promoting the product or services. If the marketer needs to sell a product it requires a website for promoting many of the newer generation of products or services. Many of… Read More »
Database marketing is the most successful form of marketing used by the marketers on the internet through out the world. Database marketing involves analysis and use of customer databases to promote the product or service in the direct marketing. There are two types of marketing databases viz. consumer databases and business databases. The data of… Read More »
